Services
Kimberly Strenk PR provides the full spectrum of public relations services. We know how to execute strategies to deliver measurable results. The key to our success however, is our ability to understand your business, what you have created and what you offer to consumers, and to integrate that into the development of a strategic communications plan.
We don’t like tactical execution without vision. Everything we do has an end goal. Business changes, sometimes very quickly and often. We constantly calibrate to ensure that the time we spend is helping you to reach your goals and address your needs. We understand great brands. We understand fledgling businesses and their vision to become great brands. Each client is unique. And each proposal is tailored to the specific needs of each client. There is no one-size-fits-all proposal. That’s what makes us embrace each and every day with excitement and anticipation.
Announcements
The way we access news and information has changed. However, press releases continue to be a credible vehicle for a company to tell its story to both traditional media as well as consumers. An ongoing series of news releases that tell the company story to external audiences distributed over national newsline service reaches both audiences. A well written, relevant, newsworthy, and interesting press release is a great way to communicate to all external audiences.
Competitive Analysis
It’s our job is to keep a pulse on who the key influencers are in your industry, what is being covered, and who is being talked about. As an objective outside voice, we are able monitor your industry and provide strategic communications counsel.
Events
A well executed event that does a solid job of communicating the company story can be a terrific vehicle that enables consumers/influencers to see the company and experience it in a positive and memorable way. Successful events come down to the details and flawless execution garners quick mind share and can develop loyal customers and influencers amongst a target audience.
Media Training
Whatever the medium we can help your spokespeople develop the skills and confidence to prepare them for interactions with the media that results in positive exposure.
Push
Monthly pitching service that provides product placement outreach targeted for your company product(s) speaking to national/online and regional influencer audiences. Earned product placements amongst both mainstream glossy consumer magazines, online media, qualified subject matter blogs, opt-in newsletters and qualified influential citizen bloggers.
Earned product placements are trusted recommendations/advice from experts. A well-known national magazine/quality blog/online media site endorsement of your product/service translates into consumer awareness, interest and the word spreads.
Social Media
The changes in the way traditional media operate as a result of explosive growth of social media platforms has created, we think, an opportunity for professional PR folks to leverage their communication and branding skills to realize results beyond the filter and restraints of traditional media. Who better to “publish” to a wide audience your story? Traditional media has incredible reach and credibility in the eyes of consumers but re-deploying public relations tactics are another key to “publishing” your story to a wide audience.
Spokespeople
There are some people that are simply natural spokespeople. A poised and visionary leader is often the most compelling person to tell the company story. From a founder’s initial vision to the corporate culture and qualified, talented team members, a company often has numerous potential “real” experts that are the most credible people to tell various parts of the company or product story. Vetting these natural spokespeople and leveraging them within their natural comfort zone i.e. print, online, video, broadcast or in-person at events or speaking engagements can be a very effective tactic to communicate to external audiences, customers and shareholders.
